Did you know 62% of frequent shoppers prefer online stores over physical ones? This huge number indicates the importance of growing a business online in a way that it can reach the target consumer and successfully make a sale. However, the growth of online businesses depends on multiple factors. You cannot expect a sale by simply opening an online store. Unlike physical shops, customers don’t come across digital ones and trust them immediately.
However, online stores also do not demand an investment of a large sum for their growth. All it needs is some creative thinking and smart strategies. Therefore, to help you kick off your business from the ground and reach higher levels, we have curated and created a list of some effective tips you can use.
By incorporating these strategies, you can successfully launch your business and achieve your target sales number even while working from a remote location. But the only place where you will need to invest some money is a quality internet connection. For this, you should look for Spectrum in your area. There is a good chance you will find it serviceable in your locality since it provides services in over 41 states.
You can trust this provider to deliver seamless connectivity and minimal outages. Additionally, you won’t have to worry about running out of data since it offers unlimited bandwidth. If this interests you, then you can call Numero de Spectrum (Spanish speakers only) and place an order or get instant assistance on any queries you might have.
On that note, let’s move forward and take a look at tips to grow your business online.
1. Have an Active Online Presence
For an online store, it is extremely important to have an active online presence. This means, you not only have to keep your target consumers updated about upcoming or already released products but also engage them in your social networking profiles.
According to Zippia, 81% of shoppers typically look up a business online before making a purchase. Even if you have a website, you still need to have active profiles on social media. Typically, buyers begin to have doubts about an online store that has a ghost account.
Therefore, keep posting on all your profiles, and don’t forget to utilize every major social networking site.
2. Digital Marketing
Times have changed significantly. Businesses no longer flourish by printing out flyers and handing them out on the streets. The world has become digitalized and this means, the old methods of doing business have also changed, which is a good thing because by using digital marketing, you can be as effective as you want, without spending any money.
Create profiles on all major social networking platforms. But you cannot just expect people to start finding your profiles on their own. This is where digital marketing comes in.
You can either go for paid or unpaid marketing. Paid marketing drives traffic to your account by putting ads on your posts. These ads are targeted toward your audience and this is how they find you.
On the other hand, unpaid or organic marketing is known for bringing customers to you with the help of simply using the right keywords and making your profile search engine-friendly.
3. Create a Website to Appeal to the Target Audience
If your website comes across as the work of an amateur or it does not serve the purpose of persuading visitors into browsing through it, then the website needs to have some work done on it. For this, you need to choose a professional-looking layout, which can be made using excellent website builders.
· Recommended Website Builder
As a beginner, we suggest you take help from WordPress. It is easy to use and comprehend. Around 31% of websites, which include small and large businesses around the world have been developed with the help of WordPress.
As a small business owner, you can go for the free version, however, if you’re working on a larger scale, then we recommend getting the paid version.
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4. Make it Mobile-friendly
Speaking from our experience and the research, the majority of people browse through websites using their smartphones. If your website is ill-suited for all types of smartphones, then it can result in a significant dip in your business.
So, how do you make a website mobile-friendly? Well, here are some of the things you can keep in mind while designing a website:
· Avoid Flash Videos
Flash videos can interfere with your mobile devices and can make them not function properly. Moreover, flash videos can put off visitors and they immediately exit the website to avoid running into any issues.
· Tappable Buttons
Tappable buttons make it easy for the users to navigate through the website and go over to the linked sites. Additionally, if you use text links, then can be hard for some users to tap with their thumbs. This is why it is more favorable to use buttons or icons in place of text.
· Optimized Pictures
Use correct-size images for your website that do not occupy the entire screen. Make sure they can fit into the standard size of the screen of a smartphone. Ideally, your website should function properly on a 3-inch screen.
Final Words
The internet provides an effective platform to compete with other businesses and still manage to stand out by simply incorporating the right set of strategies. In this regard, you can utilize the ones we have mentioned in this article. In this way, potential customers will find your online store more easily and you will end up generating more profit than before by simply marketing your brand the right way.